Writing training courses
Written outputs are key to client satisfaction and professional success.
Expertise in people's main discipline is often let down by poor written presentation. Even those who already write well can add impact to their writing by learning the techniques used by professional writers.
Textpharm's Director, Jo Whelan, offers short training courses in effective writing for science and business. The content is aimed at people working in the medical, pharmaceutical and related sectors. Courses can be tailored to meet the needs of your group – contact me to discuss your requirements.
Effective writing for science and business
The do's and don'ts of effective writing: style, structure and content
Common style traps for scientific and medical writers – with real life examples of good and bad writing
Targeting your audience: principles of effective communication
Interactive group exercises to put the course content into practice
Basics of writing scientific papers
Developing a systematic approach to writing
Organising your ideas
What goes where: using publication guidelines
Effective style for papers
Avoiding common pitfalls
Choosing a journal
Jo has made a living as a medical writer for over 15 years, and before that as a scientific editor and journalist. She teaches workshops on Writing Skills for the European Medical Writers Association and for corporate and academic clients. She served as EMWA's Education Officer from 2011-2014.